our mission at best reviews
Every company needs a video that tells the world who they are – and this is Best Reviews. Before we ever had a true video platform, my first big project with the company was collecting short video clips to make into GIFS which they used on the website. I saw the potential of this library and in my free time, I began to work on a collage of all the work we’d done at the company and tried to capture the curious, fun spirit of the business. Soon, this became a company reel, more or less and when I presented it to our Head of Content, creative sparks started flying. Over the course of the next few weeks, he leadership team started giving input and a wonderful collaborative creative process unfolded. When all was said and done, we had a fun, exciting reel, which cost us no money and was used in every introductory presentation with other companies and investors. It also got me promoted and opened the door to every video project we’ve done since.
french press vs. aeropress
We set out to do something simple: a product comparison video. And there’s a million ways you can look at two different coffee brewing methods like the French Press and Aeropress, but I felt like we needed to try something different and give the video a human touch. We have so many wonderful people that work at Best Reviews, that I needed to put them to a taste test as has been seen so many times in the YouTube world. And so, with a simple two-camera setup and a good quality mic, we prepared tons of brews and invited the team in to taste test the difference between the two. It was simple, fun, and informative – and I liked that we were able to include an interview-style camera setup into our rotation. The project turnaround was quick (only about 4 days from conception to delivery) and it expedited things by combining a few processes. Because we did the testing in the moment, we were able to give the results immediately and inform the audience while truly introducing them to who we are.
LOL Surprise! Big Surprise Unboxing.
How do you make an unboxing video short, yet tell the story of the product and remain visually captivating? That was our goal with this product. The LOL Suprise! Dolls were one of the hottest items that Christmas season and we wanted to make a video that captured the appeal of the product, while being informative. After getting the ins and outs of the product from the writing team, I was set off on my task. Since I knew this was going to be pushed out on social media platforms, I knew that dialogue, especially with a product as playful as this, wasn’t necessary. It’s a toy – a fun, bright, colorful toy after all! And I approached this project with a bit of playfulness myself. Utilizing a static overhead shot, stop motion animation, and sprinkling in bits of GoPro first person footage, I wanted to give the viewer the sensation like they were playing with and enjoying the product. And after carefully timing the edits to a poppy beat, we distributed it to a few platforms.
